The host of this live conference call is - Valerie VanBooven-Whitsell, a health and elder care industry marketing expert. She has been coaching businesses for years on marketing effectively and efficiently with maximum impact.
Valerie asked Barbara Mascio, founder of Senior Approved Services the following questions:
How does your service differ from the other 'consumer rating' sites and services?
What assurances do you offer to the consumer (that being the senior and/or their adult children) whey they elect to contract with a Certified Senior Approved Service listed within your directory?
The national average success rate of the return ratio of a survey issued via the mail is about 23-24%. What is your return ratio?
How do you survey clients and maintain compliance with HIPAA?
You have some very strict pre-requisites that a business must meet before you'll even consider it for the survey/certification process. Why so stringent?
If a business is not necessarily considered an 'elder care service' but wants to attract more senior citizens or the baby-boomer for that matter, can they apply for Senior Approved Certification?
Are you classified as a referral company, charging businesses for leads, clients, or the referral?
Prior to launching Senior Approved Services, you conducted a very wide reaching focus group study. I understand that you share the overall narrative of the findings of this free of charge. How does the business obtain this?
Comments from Barbara Mascio
Valerie, a health and elder care marketing specialist, conducted this interview with me live on a conference call. She asked relevant questions, ones I know many businesses owners considering Senior Approved Certification would ask. The interview was so well done that I felt compelled to add it to our web site.
If any of you are struggling with how to market your senior services to the general public, I highly recommend that you connect with Valerie. She has a level of expertise you rarely find in a marketing person within the health and elder care industry.
Thank you Valerie for helping me explain our service!
