The Site Build It Method

Increase Inquiry Calls

Yes, you can increase inquiry calls and substantially increase your client base with the Site Build It web service. You can do this without hiring an expensive webmaster.

You do not need any experience or training to succeed. Using the Site Build It service, all you have to do is follow the Action Guide instructions and simply type your text content in to the templates provided.

This is not a tutorial on how to learn all the tricks of the trade in order to succeed using a web site to attract additional clients and inquiry calls. Using the Site Build It service, there's no need to 'teach' you about the importance of writing your text copy so that it is appealing and compelling to the person visiting your web site.

In fact, we are not going to bore you to death with all the 'how to's' of creating meta tags and keyword content. The Site Build It service does all of this for you.

The Decision-Maker

Marketing or selling senior services effectively requires a clear understanding of who the primary decision maker of an elder care service is.

Whether you are advertising or marketing an adult day care, senior citizen services, hospice, rehab, nursing home, senior health care, independent living, medical home care or even a handy man service, long term care health insurance, financial planning - the answer is the same.

The ultimate decision maker that you must reach is the adult child of the senior citizen.

Marketing to the adult child has proven to be most effective utilizing Internet based resources. This adult child is of the baby-boomer years (48 - 52 years old) and he or she is Internet savvy.

In fact, Senior Approved Services historically receives 68 percent of our inquiry calls as a direct result of our web presence using the Site Build It service and through strategic placement of press releases on the Internet.

Many advertising and marketing campaigns, both print and on the Internet fail when marketing to the wrong audience. Target advertising and marketing a service for the senior must be of interest to the adult child, the family caregiver of the senior.

Research

Senior Approved Services has conducted years of research surveying family, seniors, and health care professionals and elder care service providers. Across the United States, the figures hold true.

63 percent of every inquiry call to a senior service provider or business originates from the adult daughter of the senior. 17 percent of these calls will originate from the adult son, a percentage that has continued to grow in number over the last few years. Compare these figures to an average of 3 percent of the inquiry calls originating by a senior. See Internet Research Results within the article ' Potential Clients.

Relaying a Message of Trust

Stand back and look at what you offer, from the consumer's point of view. What can you relay about your service that will help this adult child feel confident and trusting enough to pick up the telephone and call you.

Clearly, Certified Senior Approved Services have the advantage.

Once Certified, the use of the logo along with listing our toll free number to verify the survey results (third party validation is extremely powerful) immediately says 'You are a safe reliable company, afterall, other Seniors have endorsed your service!'.

Cost Efficient Web Development

You don't have to pay for key word searches or pay for placement on major search engines. You don't have to pay extra each time you add a new page - with the Site Build It service, you have the ability to add an unlimited amount of pages! No extra charges for 'bandwidth'.

Looking for a method to keep in touch with your existing clients and potential clients? Send out an ezine newsletter. With the Site Build It service, you receive a free ezine template and it includes a spam free subscription email data base - that virtually takes care of all subscriptions for you - again, no extra fees!

Would you like to allow potential clients to email you a question, comment or suggestion? Or perhaps you would like to feature a poll on your site? All of the forms to create these are included with the Site Build It service. You don't have to learn tricky webmaster cgi language to do this. You simply fill out the templates provided by Site Build It!

All you will need to do is follow directions and within a seven day period - you will have created a web site that is appealing to your web visitors - and will be picked up by the major search engines.

68 per cent of the inquiries received at Senior Approved Services have come as a direct result of our web site.

Compare this to 2 - 3 per cent responses to all print ads, including telephone directories and senior print directory ads.

Key word searches done through Google, Yahoo, MSN and AOL's local search engine features bring local customers to us quickly. Additionally, the number of long distant family caregivers in search of elder care services for his or her loved ones, find us - not in the telephone directory - but by doing key word searches.

See Also - Elder Care Businesses and Family Caregivers Reap the Benefits of the Internet written by Jonathan Brickman.

This is Part Two of a continued series on effective marketing and networking in today’s competitive market within the elder care industry, written by Barbara Mascio.

Elder Care Marketing - Today’s Market Strategy for the Small Business